I was born and raised in Johannesburg, South Africa. Growing up, I spent weekends and holidays working in my dad’s lighting factory, where I developed a passion for technology and witnessed first hand how it could uplift and empower humanity.
I’ve always had a vivid imagination and an insatiable curiosity about the world around me. It's no wonder I took to photography with such enthusiasm.
Today, using a combination of art and technology, I help clients tell captivating stories of themselves and their businesses, in compelling and interesting ways.
My Core Values
I love that I get to use something that I’m good at to enrich the lives of so many others. It is the love for my craft, and the value it brings, that gets me up in the morning. The law of attraction stipulates that like attracts like and the same can be said about passion. My most successful assignments have been those where clients are passionate about their stories, craft, services and businesses. Their passion inspires me and helps me do my best work.
Your dreams are given to you for a reason. But they need to be nurtured and treated with the proper respect, if they are ever to see the light of day. Having worked with clients and creatives from all walks of life, I can confirm that honest and open communication is vital to the fruition of any end goal. Whether I am brought on to create or consult, clients can rest assured knowing that I bring an educated and informed approach to every assignment.
Whether you are an established mega conglomerate or are just starting out with your own business, the number one thing that will bring you fulfillment and keep you motivated is growth. It is the universal benchmark by which all things measure themselves to determine whether they are flourishing or withering. With nearly two decades of personal experience ,I take great pride in taking my clients from where they are to where they want to be.
Having spent the majority of my academic and professional career working alongside some of the world’s most respected broadcasters, artists, promoters, businesses and brands, something really interesting started to happen. Their high standards, unquestionable work ethic, commitment to excellence and exceptional attention to detail, rubbed off and has become the foundation from which I operate.
B.A - Motion Picture – AFDA [2006 - 2008]
Subjects: Production for Film and Television. Cinematography. Script Writing for Film and Television.
Achievements: Student Committee President. Chairman: Experimental & Annual Film Festival. Producer: "Fitlha" Winner - Best Film 2008/9 Fresh Films Awards, London.
B.A - Live Performance – AFDA 
Subjects: Musical Performance for Stage & Screen. Physical Performance. Acting for Stage & Screen.
Achievements: Winner - Best Stage Production: "A Moment with Ray" (Bass Guitarist).- AFDA Awards 2005.
Intl. Dip. - IT Engineering – CTI 
Module: MSCE A+ Hardware & Operating Systems. Network +, I-Net +, Security +
Achievements: Graduated in top fifteen percentile of class.
Occup. Cert. - Electrician – QCTO 
Modules: Tools, Equipment and Materials. Electricity & Electronics. Wiring. Electrical Supply & Components. Low Voltage Protection. Fault Finding.
DJ 101 – Soul Candi 
Modules: DJ Equipment. Cueing & Control. Beat-matching & Music Structure.
Introduction to Digital Music Composition and Production – Soul Candi 
Modules: Music Theory (Grade 1-6: Piano). Music Production Fundamentals. Steinberg Cubase & Propellerheads Reason 6 (Intermediate).
Amory High School - Mississippi, USA – AIFS 
Subjects: Technology Applications (2nd Year University Level). Speech & Public Speaking. English. Algebra, Mississippi Studies. Sports Management - American Football.
Skipper's License – SAMSA 
Category C nautical license for sea vessels longer than 9m. Maximum distance of 15 Nautical miles from coast or approved launch site.
High profile assignments
Events & Nightlife – Diginights [2013 - 2016]
Senior staff photographer for Europe's largest events and ticketing portal. Captured more than 1000 events throughout Spain, Germany and South Africa.
FIFA World Cup South Africa 2010 – ZDF 
Technician assistant for ZDF, Germany. The 2010 tournament's largest international broadcast team and official media partner of the 2010 bronze medalists.