My Web Design Recipe

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Part 1: Building Your Artistic Kitchen: Essential Tools and Platforms for Your Website


Calling all career creatives! Welcome to a delicious journey through the art and science of building websites that wow. This is My Web Design Recipe, a five-part series where I peel back the curtain on my process, revealing the secret ingredients to online masterpieces.

Forget flour and fire; we're crafting digital experiences that ignite imaginations and drive business growth. So, grab your virtual mixing bowl and a healthy dose of inspiration – it's time to cook up some serious success!

Meet the Chef: Yours truly, Julius Jooste. My passion for web design ignited way back in the dial-up days, amidst pixelated hamsters and screeching modems. Since then, I've worn many hats: art school prodigy, tech ninja, film school graduate, and globetrotting photographer/content creator. But when COVID threw the world into a blender, I decided to share my expertise and help fellow creatives conquer the online realm.

Today's menu: The foundational ingredients of every stunning website. You know, the stuff that goes beyond trendy aesthetics and builds a thriving digital fortress. Think of it as the secret sauce that sets apart a Michelin-starred kitchen from a greasy spoon:

    • Online Visibility: Because a hidden masterpiece is just wasted talent.
    • Blogging: Share your stories, showcase your expertise, and attract clients with killer content.
    • Selling Physical Products: Turn your creations into cash (no bartering here, folks!).
    • Hosting Events (Online and/or Offline): Connect with your audience, build hype, and fill those seats (virtual or real).
    • Bookable Services: From consultations to workshops, make it easy for people to pay for your magic.
    • Coaching / Courses: Share your knowledge and build a loyal community of students.
    • Podcast / Video Hosting: Unleash your inner media mogul and let your voice (or face) be heard.

Now, let's talk site hosting – the invisible forcefield protecting your digital kingdom. Think of it as the bedrock of your restaurant. You wouldn't open in a dusty basement, would you? No, you need a reliable, lightning-fast server to ensure smooth sailing for your visitors. Slow loading times are the culinary equivalent of burnt toast – nobody wants that!

Here's a peek at three popular hosting options, each catering to different types of digital chefs:

    • Wix: The "pre-made pizza dough" of hosting. Easy to use and budget-friendly, but limited in customization and payment options. Ideal for simple websites with low traffic.
    • SquareSpace: Think fresh pasta – beautiful templates and built-in hosting. A bit more expensive than Wix, with slightly less flexibility when it comes to payment gateways. Suitable for stylish personal websites or small businesses.
    • SiteGround: The Michelin-starred kitchen of hosting. Super fast, incredibly reliable, and packed with add-ons to make your online life easier. Perfect for serious businesses and websites with high traffic or complex functionality.

Remember, the right hosting provider depends on your specific needs and budget. Do your research, compare features, and choose the one that best suits your digital masterpiece.

Next up: WordPress themes – the stylish aprons of your website! Don't settle for generic uniforms. We'll delve into premium themes like X Theme, the Swiss Army knife of WordPress, and explore hidden gems lurking in the free theme world using the magic of GPL.

Spicing things up with Google's Goodies:

While hosting provides the solid foundation, you need the right tools to truly master your digital kitchen. Enter Google, the generous chef offering a pantry full of amazing ingredients! Here are a few essentials I always turn to:

    • Google Analytics: My trusty sous chef, this tool tracks website traffic, revealing visitors' origins and actions. Think of it as knowing who eats your dishes and what they like best. Imagine detailed notes about your customers' preferences, helping you refine your menu and attract even more satisfied diners.
    • Google My Business: This free listing puts your digital doors on Google Maps, making it easy for hungry patrons (aka customers) to find you. Forget relying on word-of-mouth; Google My Business is like a neon sign pointing directly to your delicious website.
    • Google Drive: Forget messy recipe cards! Drive stores all your website resources – from content to site backups – securely in the cloud, accessible from anywhere. Picture a perfectly organized pantry in the sky, always within reach when you need to add a pinch of inspiration or a dash of SEO magic.
    • Google Calendar: Manage your schedule like a Michelin-starred chef. This calendar keeps everything coordinated, from client meetings to cooking lessons (aka webinars). Think of it as your digital head chef, ensuring appointments and deadlines run smoothly so you can focus on crafting culinary masterpieces.
    • YouTube Studio: Unleash your inner chef-fluencer! Share your expertise and build a loyal audience with this video platform. Imagine hosting your own cooking show, sharing tips and tricks, and connecting with passionate foodies from around the world.
    • Google Ads: Want to spread the word about your delicious website? Place targeted ads on Google and YouTube to reach the right customers. Picture strategically placed billboards on the way to your restaurant, enticing potential diners to take a bite of your digital offerings.

Remember, these are just a few of the amazing tools Google offers. As you explore and experiment, you'll discover even more ingredients to spice up your online presence.

The Secret Spices of WordPress Plugins:

Every chef knows that the right spices can transform a simple dish into a masterpiece. The same goes for websites! WordPress plugins act as those magical flavor enhancers, adding unique functionalities and turning your website into a truly irresistible online experience. Let's explore some essential tools that'll have your visitors begging for seconds:

  • SEO Plugins (e.g., Yoast SEO): Like secret recipe books passed down through generations, these plugins guide you towards search engine optimization, ensuring your website's dishes rank high on Google's menu and reach more hungry customers.
  • Security Plugins (e.g., WordFence): Think of these as top-notch kitchen sanitation experts, keeping your digital pantry free of malware, hackers, and other unwelcome guests who might spoil your website's reputation.
  • Social Media Sharing Plugins: These are like your best waitstaff, eagerly sharing mouthwatering samples of your website's content across social media platforms, attracting new diners and building a loyal following.
  • Booking Systems (e.g., WooCommerce Bookings): Imagine these as your trusty reservation book, allowing clients to effortlessly reserve tables for consultations, workshops, or even online cooking classes directly from your website, ensuring a seamless dining experience.

Now, let's delve into my personal pantry of secret spices, those special ingredients that add that extra zing to every website I create:

  • Facebook Pixel: This plugin is like a magical flavor sensor, discreetly following your guests' preferences and gathering insights to help you tailor your menu and advertising campaigns accordingly. It even allows you to retarget those who've visited your website with tempting offers on Facebook and Instagram, ensuring they return for another taste. Plus, it synchronizes conversions between your Facebook account and website, streamlining the entire process and making it as smooth as a well-whipped cream.
  • GDPR Cookie Consent: This plugin ensures your website follows the strictest health and safety regulations, protecting your customers' data and keeping your legal plates spotless, especially if you're expecting guests from certain regions. Think of it as your trusty health inspector, making sure everything is up to code and protecting your reputation, whether you're catering to diners in the European Union or California. It ensures you have the necessary opt-in buttons and policy terms in place
  • Schema Pro: This plugin is like a master organizer, meticulously labeling every ingredient in your digital pantry, ensuring search engines can quickly find the exact flavors they're looking for. It's the secret to a well-stocked and efficient kitchen that always delivers the right dish at the right time.
  • Updraft Plus: This plugin is your personal sous chef, diligently creating daily backups of your entire website. If disaster strikes and your kitchen catches fire, Updraft Plus is ready to restore everything to its previous glory, ensuring your recipes live on.
  • WooCommerce: This plugin transforms your website into a bustling marketplace, allowing you to sell gourmet ingredients, digital cookbooks, or any other culinary creations. It's like opening a vibrant storefront right within your website, ready to welcome eager customers and make their taste buds sing.
  • WP Rocket: This plugin is like a lightning-fast delivery service, ensuring your website's dishes arrive hot and fresh, without any delays that might leave guests impatient. It keeps your digital kitchen running at peak efficiency, delivering a seamless experience that keeps customers coming back for more.
  • MemberPress: This plugin creates an exclusive VIP dining room within your website, where you can share exclusive recipes, cooking courses, or premium content with your most loyal patrons. It's a space for special experiences and deeper connections, where you can nurture your most valued guests. And with the Course Add-on, you can even transform this VIP area into a virtual cooking school, allowing members to learn at their own pace and master new culinary skills from the comfort of their own kitchens.

Remember, the best chefs know that balance is key. Choose plugins that complement your specific menu and serve your guests' needs, creating a harmonious dining experience that leaves a lasting impression. And for those on a budget, don't forget to explore the hidden gems of WordPress' General Public Use License (GPL), where you might find cost-effective ingredients that add just the right touch of magic.

And there you have it, friends, the foundational ingredients for building a website that wows! We've explored hosting options, discovered Google's secret pantry of tools, and unlocked the potential of WordPress plugins. Remember, this is just the beginning of your culinary journey. In the next chapter, we'll dive into the world of "Preparing for a Global Market" with essential business tools and strategies to turn your local restaurant into a global feast.

But before we set sail, let's keep the conversation simmering! Join me in the Web Design for Established Creatives Facebook group, where we can share recipes, swap tips, and celebrate each other's successes. And if you're craving some personalized guidance, book a one-on-one consultation with yours truly – these slots fill up fast, so be sure to grab yours before they're gone!

With that, I leave you with this: Remember, the best websites are always evolving. Keep experimenting, keep learning, and keep adding your own unique flavor to the online recipe book. Until next time, happy building, happy eating, and happy conquering the web!

Part 2: Conquering the Globe - Business Essentials for Your Website's Global Feast


Ever dreamt of serving your digital delights to the world? Then grab your passport, because in this chapter we're prepping your website for a delicious journey into the global market! As a South African web designer (currently basking in the sunshine of Cape Town), I know the struggles firsthand. Payment gateways like Stripe and PayPal felt like locked gates, keeping me from international customers. But fear not, my friends! There's a secret ingredient to unlock endless possibilities: your very own US LLC.

Yes, it sounds daunting, but with the help of my trusty sous-chef, JumpStart, I registered my LLC in the USA, opened a USD bank account, and gained access to the global buffet of business tools! In this chapter, we'll delve into these essential services, showing you how to navigate the world like a seasoned culinary master.

First Stop: Setting Up Your Global Kitchen:

    • JumpStart: Think of them as your expert immigration guides for the digital world. They'll handle your LLC registration, secure that all-important EIN (think business social security number), and connect you with partners for banking, taxes, and annual renewals. I paid $399 for registration, $399 for annual tax returns, and $450 for IRS fees and renewals. And if you're feeling adventurous, they can even help you get an SSN for your business (around $750, though I haven't explored that myself yet).

Now, Let's Stock Your Pantry:

    • Mercury Banking: Ditch the boring bank, embrace the startup haven! Mercury Banking loves supporting digital pioneers like us, especially those venturing into the Web3 and NFT space (perfect for my photography and NFT sales!). Once approved (they prioritize traditional businesses, not gambling or adult content), you'll get virtual bank cards you can tap on your phone – fancy, right? And the best part? No monthly fees!
    • Stripe: The king of online payments welcomes you with open arms! This global giant lets you accept credit cards with a standard 3.1% transaction fee. But the magic doesn't stop there. Stripe unlocks Apple Pay, Google Pay, Link, AfterPay, and even a selection of EU installment payment service providers like Bancontact (Belgium), EPS (Austria), giropay (Germany), iDEAL (The Netherlands) and P24 (Poland) – woohoo for happy customers in all corners of the world! And guess what? Stripe integrates seamlessly with WooCommerce, letting you accept payments in multiple currencies – your website's multilingual menu in no time!
    • PayPal: Yes, the familiar face of online payments is here too! Just be aware that non-US citizens might need that SSN ($750 again), and their terms aren't the friendliest for print-on-demand businesses. Think carefully before adding this option to your menu.
    • CoinBase: Craving some crypto spice? CoinBase lets you accept Bitcoin, Ethereum, and other cryptocurrencies on your website, and even exchange them for USD – a true digital currency buffet! The application process might be intense, but trust me, the benefits are worth it.

Don't Forget the Tools for a Smooth Service:

    • Invoice Ninja: This freemium accounting software is your digital sous-chef, whipping up estimates and invoices in a flash. It even integrates with global payment platforms, keeping your books balanced and your customers happy.
    • MailChimp: Time to build your global fan club! MailChimp lets you create mailing lists and send captivating campaigns, keeping your customers informed and engaged, no matter where they are in the world.

Ready to Feast on the World?:

These are just some of the secret ingredients that helped me launch my website onto the global stage. Remember, the world is your oyster, and these tools are your pearls. Research, experiment, and find the perfect blend for your unique culinary journey. And don't be shy to share your experiences in the comments or the Art Amplified Facebook group – maybe you'll discover hidden gems of your own!

P.S. Don't forget to check out the links throughout the article for each service we discussed and more resources to fuel your global adventure! And when you are ready, move on to Part 3, where we'll dive into the world of Creating Your Print-On-Demand Products!

Part 3: The Printful Pantry: Stocking Your Artistic Supermarket with Unique Products


Ah, fellow creatives! In this chapter, we're entering the kitchen of your imagination, where art simmers like a fragrant stew, ready to be ladled onto the plates of the world. But hold on, before we throw on our aprons, let's talk spices – the kind that fuel artistic independence. Remember the days of begging gatekeepers for a taste of success? Kevin Kelly's "1000 True Fans" throws away the old recipe book. He reveals that a dedicated squad of 1000 fans, each savoring your artistic feast for $100 a year, is all you need to reach culinary freedom! Think 20 gourmet art pieces selling at $5000 each, or 10,000 digital downloads for a pocket-money $10. Suddenly, that Michelin-starred studio doesn't feel like a pipe dream!

Don't let the numbers overwhelm you. Break them down: weekly goals become bite-sized appetizers, monthly targets keep your creative pot bubbling, and quarterly milestones are cause for a celebratory soufflé! It's a slow-cooked journey, not a microwave affair, and every step toward that 1000-fan feast is a victory dance.

Now, enter Printful: your personalized POD pantry! From mugs brimming with inspiration to T-shirts adorned with your vision, they offer an endless buffet of artistic canvases. Their global reach lets your creations travel the world, from sun-soaked California to bustling Tokyo. Their platform is as easy to use as a pastry blender, making launching your first product a cinch (check out the embedded YouTube video for a step-by-step recipe). Imagine your masterpiece adorning a stylish tote bag, ready to conquer the world!

But wait, there's a secret ingredient! Need stunning food styling for your artistic dishes? adds the sizzle, whipping up high-quality mockups that'll make your art sing like a perfectly caramelized onion.

Speaking of sizzle, let's not forget the words that sprinkle flavor on your artistic plate. Platforms like Photoshop and Adobe Express are your digital whisks, while AI marvels like MidJourney, Dall-E, and Stable Diffusion become your sous chefs, conjuring up breathtaking visuals. And don't underestimate the power of storytelling! Bard and ChatGPT turn into your culinary narrators, crafting captivating descriptions that draw your audience into your artistic bistro. Remember, they savor why you create, not just what.

Finally, imagine loyal fans transforming into co-chefs! By combining your POD products with a strong online presence and an affiliate program, you empower your super-fans to earn while spreading the word about your artistic creations. They become brand ambassadors, your cheerleaders in the global marketplace.

So, grab your aprons, creatives! Printful is your oven, your tools are endless, and your 1000 fans are hungry. Step into your culinary power, plate your dreams onto tangible treasures, and watch your artistic empire rise, one beautiful, printed dish at a time. The world awaits your artistic feast!

P.S. Want a sneak peek at my AI-inspired Printful collection? Head over to the 'New' collection. Use coupon code PART3-Printful at checkout to receive free shipping on your order.

Next stop: Part 4! We'll explore the art of asking for help in the kitchen, from finding the perfect sous-chef to sourcing the freshest ingredients. Join me as we explore the world of community and collaboration!

Part 4: No Chef is an Island: Asking for Help and Building Your Creative Support System


Imagine you're in a dimly lit, bustling kitchen. The air crackles with creative energy as seasoned chefs whip up artistic masterpieces, each dish a symphony of color, texture, and flavor. You stand amidst the chaos, clutching a recipe – your artistic vision – but the sheer volume of ingredients intimidates. Do you retreat, defeated, back to your solitary kitchen? No! In this culinary landscape, vulnerability isn't a weakness, it's the secret sauce that binds the community. In this chapter, we delve into the art of sharing the workload, building a vibrant support system, and turning your dream dish into a Michelin-starred reality.

Charting Your Course: Ever heard of the "Model Strategy"? Imagine choosing a creative hero – Leonardo da Vinci, perhaps – and dedicating a fortnight to absorbing their every technique. It's a powerful exercise for plotting your artistic roadmap, learning from the masters, and adapting their wisdom to your unique palette.

Finding Your Sous-Chefs:

  • Freelance Designers (99 Designs): Need stunning logos, packaging, or website design? Access a buffet of creative talent to elevate your dish's presentation.

  • Art Sales Coaching (The Art of Selling Art): Imagine a Michelin-starred chef's table of seasoned artists like Jason Matias, Donna Giraud or Ross Pruden sharing their marketing secrets. TASA is your gateway to their wisdom – learn, network, and refine your artistic recipe for success. I've been a member since 2021, and it's been a game-changer. Check out Jason's Art Sales Masterclass series on YouTube for a taste of their insights. TASA only accepts new members at the beginning of each financial quarter, so jump on their mailing list if they're not currently accepting applications. Join the non-member Facebook group to participate in challenges or ask pre-sale questions!

  • Virtual Assistants (iWorker): As your artistic empire expands, outsource the washing-up! iWorker connects you with skilled virtual sous-chefs, freeing you to focus on creating the next masterpiece. Remember, a clean kitchen means a happy chef (and more time for culinary magic!).

Bonus Ingredients:

Above, we've navigated the bustling kitchen of vulnerability, discovering that sharing the workload and building a vibrant support system are essential ingredients for your artistic success. Remember, even the most Michelin-starred kitchens have burnt toast sometimes – the key is to rise and keep cooking with unwavering passion!

If you haven't already, join the vibrant community simmering in our Facebook group! Spill your successes and struggles, ask questions, and exchange creative spices with fellow chefs.

Next up, in Part 5, we'll gather for a delectable dessert of key takeaways, FAQs, and next steps.

Part 5: Second Helpings, Please! Revisiting Key Ingredients and FAQs


Ah, comrades! We've arrived at the final course of our Web Design Recipe series! Like a perfectly caramelized apple tart, the content below promises to leave you feeling warm, satisfied, and eager for what's to come. Let's savor the key takeaways from our culinary journey:

Part 1: We explored the essential functionalities that fuel the artistic website, from platform choices to state-of-the-art ingredients. Remember, your platform is your kitchen – choose wisely!

Part 2: We whipped up a business foundation strong enough to hold any creative masterpiece. From US LLCs to banking and essential freemium tools, these ingredients are the backbone of your entrepreneurial success.

Part 3: We unleashed the magic of Print on Demand with PrintFul, created stunning product renders and mockups, and even sprinkled AI on your visuals and text. Now, your artistic creations can dance across both the digital and physical world!

Part 4: We tackled mental fitness, the secret sauce for overcoming artistic challenges. We explored outsourcing and delegation, and discovered the invaluable role of mentors as we carve new creative paths.

And now, in Part 5, we serve up a delightful dessert:

A smorgasbord of FAQs: Craving a peek into the inner workings of my web design kitchen? Here's a juicy platter of frequently asked questions, seasoned with honest answers and a dollop of humor:

Q: What flavor of websites do you specialize in?

I'm a versatile chef, comfortable whipping up anything from sizzling e-commerce platforms to elegant artist portfolios. Just tell me your creative vision, and I'll craft a website that tickles all the senses!

Q: How do you ensure my website tastes fresh and modern?

I keep my pantry stocked with the latest design trends and technologies, guaranteeing your website is never yesterday's dish. Think bold visual ingredients, smooth user experience, and a pinch of SEO magic for good measure.

Q: Do you believe in one-size-fits-all web design?

Absolutely not! Every artist and their creative vision are unique, and so should their website. I take the time to understand your specific needs and craft a bespoke culinary experience that reflects your artistic personality.

Q: What's your secret ingredient for web design success?

A generous sprinkling of collaboration! Your input is essential to this recipe. We'll work together to refine your vision, ensuring your website is a true reflection of your artistic soul.

Q: How do you price your web design services?

My pricing reflects the value I bring to your creative feast. Instead of a one-size-fits-all approach, I consider the unique goals and potential impact of your website, ensuring it's an investment that fuels your artistic success. Think of it as investing in the quality ingredients and expert chef who can create a dish that wows your audience and keeps them coming back for more.

Q: How long does it typically take to design a website?

If you've already prepped the essential ingredients like brand identity, website copy, and a clear layout, a delectable website can be ready in 2-4 weeks. Think of it as bringing me your fresh produce and spices – the faster you provide the key elements, the sooner we can whip up a culinary masterpiece!

Q: What happens after my website launches?

My kitchen doesn't close when the main course is served! I offer ongoing maintenance solutions to keep your website fresh and secure. Think of it as adding new seasonal delights to your menu, keeping your audience captivated and engaged. You can choose from content updates, new pages and features, or comprehensive security plans to ensure your website runs smoothly and safely.

A Discovery Call invitation:

Curious if we're a culinary match made in heaven? This personalized call is your chance to explore your vision, get expert advice, and discover whether our creative styles spark a joyful collaboration. Even if we don't work together, you'll leave with fresh perspectives and valuable insights to elevate your website. Think of it as a complimentary appetizer before the main course!

Outro: A Toast to Your Creative Appetite

As we raise our spoons to this series' conclusion, I want to thank you for investing in yourself and your artistic business. Remember, the kitchen is always open for experimentation, learning, and growth. Never lose your hunger for creativity, and know that even if our paths don't directly cross, I'm always rooting for your success.

Go forth, brave chefs! Spread your artistic feast across the world, and remember, the sweetest desserts are those crafted with passion and perseverance. Bon appétit, and may your creative fire forever blaze!

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